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FSPA 2024: My role as State Chair
When I was voted into the role of State Chair for the Florida Scholastic Press Association during my senior year of high school, I was excited, full of ideas, and - overwhelmed. I knew the role was a large one, and I wanted nothing more than to succeed in it. With this ambition, I worked tirelessly from October 2023 to April 2024 to ensure the convention ran smoother than ever. Linked is the Google Drive containing all of the planning, information, and organization behind the
yael weinfeld
Dec 20, 20251 min read


Content Marketing Strategy Proposal - Hass Kitchen
Content Marketing Strategy Proposal created for a brunch restaurant in Gainesville, FL, Hass Kitchen. Note: This was a mock proposal and was created as a conceptual exercise. The restaurant did not participate in or verify the information presented.
yael weinfeld
Dec 18, 20251 min read


Instagram Captions - Orange and Blue Film Festival
The photos in this Instagram post were all taken by me. This post was ideated, starred and edited by me. I then created the caption for it as well. All of these were captions created for the Instagram of the Orange and Blue Film Festival.
yael weinfeld
Dec 18, 20251 min read


Knowledge Branding Story - Hass Kitchen
This writing piece is a knowledge branding story I created for a local to Gainesville brunch place, Hass Kitchen. It focuses on their creation of an inclusive menu and how they did it. Note: This was a mock branding story and was created as a conceptual exercise. The restaurant did not participate in or verify the information presented. Avocado toast and french toast from Hass Kitchen. “Having food allergies should never feel like a hindrance,” owner of Hass Kitchen Val Punn
yael weinfeld
Nov 27, 20252 min read


Signature Story - Hass Kitchen
This writing piece is a signature story I created for a local Gainesville brunch place, Hass Kitchen. The story is all about the idea behind the name "Hass Kitchen". Note: This was a mock signature story and was created as a conceptual exercise. The restaurant did not participate in or verify the information presented. Ripe Hass avocados nestled in a simple bowl against a neutral background, ready for a delicious meal. From tree to plate: why Hass? “Avocados were my favorite
yael weinfeld
Nov 27, 20252 min read


Place-Based Branding Project: "Musically Inclined"
This place-based branding project was created for a class I took this past semester - Writing for Strategic Communication. We were tasked with creating a themed personalized walk for incoming freshmen at the University of Florida that would appropriately introduce them to campus. My theme was the best places on campus to listen to music. WELCOME TO THE SWAMP One of the things many students love about the University of Florida is the diverse landscape of people and what they
yael weinfeld
Nov 27, 20255 min read
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